Today’s UX Baseline

Product Design

The Baseline

Design is a source of competitive advantage and business value. For digital and physical products, design has become an increasingly complex endeavor requiring multidisciplinary teams with both human-centered design and research skills, along with the deep strategic expertise needed to deliver world-class products into the hands of customers and employees. Creating a product design that facilitates the user experience and sets the baseline for how consumers act and react on the journey should be the ultimate goal.

The time to act is now

Captivating your end-users with products that have impact demands a broad skill set that many organizations don’t possess to the degree needed, if at all. Which is where I can help.

I’ve helped companies bridge the skills gap with:

  • Product design
  • Design engineering
  • Design research & insights
  • Product portfolio optimization
  • Market-entry strategy

It’s a journey

Companies are swimming in a sea of metrics, and your consumers have very real needs and expectations at every touchpoint that you are likely already measuring. But it takes an operational and cultural shift to see how your customer’s cumulative experience—beyond traditional touchpoints—unfolds into a journey over time, with a clearly defined beginning and end. A real journey that is seamless and keeps customers from straying to your competition. Indeed, a journey that makes them repeat customers.

Product design tools help companies to empathize with customers, users, and partners at every step in their decision journey. The aim is to create a map for meeting your organization’s underlying experiential, technological, and operational requirements by …

Quantifying

your markets, their intersections and what matters to them.

Applying research

research via behavioral psychology and digital technologies to reinvent the experience.

Modeling

quickly and iteratively test ideas using prototypes with end consumers to better engage and identify with them.

Scaling

throughout your organization: IT, legal, marketing, sales, design, and development.

Ready to talk?

Start a project schedule a chat, or just say hello.

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