The Growth Advantage

Design at Scale

Ensure innovation

Often, innovation models focus on maintaining incremental growth or setting up incubators, garages, and labs on the sidelines. However, the evidence is clear that the obvious routes of chasing the biggest return on investment or satisfying the largest group may not get you there.

70% of transformations fail

McKinsey & Company

To achieve disruptive innovation integral to your everyday operational culture, you have to take action from the top. Yet the majority of executives are unable to make objective decisions about design actions.

The call to act has never been louder

Whether it’s because younger generations are demanding changes in the current paradigm or those in leadership positions are being held more accountable for company culture, stepping up to the challenges involved in designing at scale is clearly necessary to facilitate growth and support a more streamlined and beneficial user journey.

Designing at scale doesn’t necessarily have to require having more people, it’s about thinking through how integrating given product experiences fit within the overall set of products that customers typically combine. It also involves designing a solution for not just one persona but for several distinct personas that each have different goals and priorities. Reaching each customer in their particular journey requires having a unique perspective.

I’ve helped companies:

  • Measure and drive design performance
  • Develop a user/customer centric design process
  • Break down internal walls between and around design
  • De-risk development on products and campaigns

First to scale beats first to market

Corporate financial performance is tied to design actions. Embracing change and design at scale is your only path to making innovation and customer delight central to your DNA. Many are too close to the metrics, however, making seeking outside help from an experience professional not only a smart move, but one that results in a significant return on your investment.

Examples in Action

Leaning into being agile

Organizations innovate by empowering the people who drive them. Understanding where that empowerment needs support is a “discovery of self” activity that is too often neglected.

Venturing is r&d

Companies scale by putting people’s needs at the center of everything they do. Learning what those needs are, though, and how customers communicate those needs – both met and unmet – can be a key component in determining the way you execute any changes.

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